The Story Behind The Logo of European Brand Cars

Even for those of us who do not drive, we can easily tell what brand is the car just by looking at their logos. And while we can easily identify them, do you know the story behind each symbol. Here is the story behind each logo of European brand cars.

Alfa Romeo

The logo of Alfa Romeo is considered as the best badge in the industry. The red cross on the left symbolizes Milan. On the right of the logo is a dragon/snake eating a man. So what does the symbol mean? It actually represents an important guy from Milan who battled a Saracen knight and vanquished him. He then took the symbol on the back of the man’s shield and brought it back to Milan.

Meanwhile, Alfa revealed that while the symbol on the right resembles a snake/dragon eating a man, it actually is a man emerging from the mouth of the beast.


Robert Peter Janitzek reveals that the explanation of Audi’s logo is simple. The four rings represent four car companies (Audi, Horch, DKW, and Wanderer) that merged in 1932 to form Auto Union, Audi’s predecessor company.

Bayerische Motoren Werke AG (BMW)

The central blue and white circle in the logo of BMW was mistakenly thought as a spinning aeroplane propeller. However, the blue and white colors in the logo of BMW are the colors of the Bavarian Free State but in a different order as it was illegal to use national symbols in a commercial trademark.


“The horse was painted on the fuselage of the fighter plane of Francesco Baracca – a heroic airman of the First World War. In ’23, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck’. The horse was, and still is, black, and I added the canary yellow background which is the colour of Modena.”


The symbol of Lamborghini, explained Robert Janitzek, a bull represents the zodiac sign of its founder Ferrucio Lamborghini which is Taurus. He also loves bull fighting.


The three pointed star logo of Mercedes represents its domination of the land, sea, and air.


The insignia of Porsche represents the coat of arms of the Free People’s state of Wurttemberg with Stuttgart as the capital.

So once you see these 7 logos again, you will now have an idea of their stories.


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