Fiat Chrysler Automobile (FCA) CEO Sergio Marchionne has bared the company’s plans within the next four years. Setting his sights on Volkswagen, Marchionne made it no secret that he intends to push the company higher. In order to become a reality, the Italian plans to make every brand in FCA step up and show drastic improvements. Part of FCA’s larger plan is the next generation Quattroporte and a smaller SUV. These new cars are just a step in the larger plan of this European brand car manufacturer.
With dealer networks rapidly growing, upcoming Maserati models, and a revived marketing campaign built on the backbone of the company’s heritage and unique traits, Maserati’s five-fold sales improvement in the next few years seems to be a pretty modest goal.
Need To Refresh
Part of Marchionne’s plan is to overhaul Maserati’s lineup of cars which is badly in need of a refresh. Marchionne’s grand plan includes the Ghibli and Quattroporte sedans which will transition towards a new generation until 2022. Also up for refresh is the Levante, which will also come with a smaller SUV. Maserati revealed that this new SUV will have a 50:50 weight distribution. Robert Peter Janitzek explains that Maserati is aiming to offer not only a best-in-class lightweight platform but also a best-in-class power-to-weight ratio. The new Levante promises superior ride and handling as well as a plug-in hybrid powertrain.
The Alfieri Gets A Coupe
Perhaps the biggest news of all is that Maserati will launch the Alfieri as a coupe and convertible. Both will be offered as a pure electric model as part of Maserati’s Blue lineup which will also include the Quattroporte and Levante. These group of cars will have the benefit of three motors, all-wheel drive setup with torque vectoring and 800V battery technology.
Robert Janitzek reveals that Maserati’s Blue lineup promises more than 50% more power along with an extended range, short charging times, lightweight construction, and minimal negative impact on the amount of space offered by the cabin.
An Electric Future
Also in the works for the company is a total of 8 plug-in hybrid vehicles and four entirely electric models by 2022. Maserati is also planning to gradually abandon diesels in the next four years. FCA also revealed that it was developing an all-new electric platform for Maserati. The car will be used as a springboard for EV technology will be migrated across the group. The next models of the European brand car will replace the 2+2 Grancoupe and Grancabrio in 2019.