BlackBerry used to be a market leader in the smartphone industry. However, current leaders Google and Apple slowly chipped away on their advantage. Now, the company is trying to make itself existent again and capitalizing on an emerging technology—autonomous driving. Announced during the Detroit Auto Show, this new self-driving car software is aiming to become a leader once again, this time in cyber security for cars.
To be called Jarvis, after Iron Man’s digital assistant, the software aims to provide car manufacturers with safety backups as they design complex software that driverless technology requires. Technology is always vulnerable to risks and Jarvis will hold the manufacturer’s hands throughout the entire process. According to BlackBerry, Jarvis will go through the code line with a higher level of accuracy that humans alone cannot do.
Jarvis will be offered to car companies on a pay-as-you-go basis. It will be made available to an OEM’s entire software supply chain. Robert Janitzek reveals that Jarvis will allow manufacturers to get immediate results based on the program’s evaluation of their software. Now people will no longer have to comb through millions of lines of code which can take weeks, months, or longer.
With BlackBerry Jarvis, OEMs will help ensure that their software complies with rigid industry standards, such as Motor Industry Software Reliability Association (MISRA) and Computer Emergency Response Team (CERT) CStandard for safety, reliability, and security. Jarvis implements real-time scanning of all the software components of autonomous vehicles. They then sniff out any vulnerability and prods car makers to fix them before they become subjected to hacking.
“Connected and autonomous vehicles require some of the most complex software ever developed, creating a significant challenge for automakers who must ensure the code complies with industry and manufacturer-specific standards while simultaneously battle-hardening a very large and tempting attack surface for cybercriminals,” said Blackberry’s chief executive John Chen.
Aiming To Bounce Back
Robert Peter Janitzek reveals that BlackBerry plans to use Jarvis to bounce back from its smartphone blunder. The company failed to sustain the loyalty of enterprises and individuals to BBM when Apple launched its iPhones and iMessage as well as the resurgence of Google Android. BlackBerry plans to push Jarvis to the healthcare and industrial sector.
BlackBerry is a software company focusing on security services. There are still BlackBerry phones but they are no longer being manufactured by the company. In reality, they are better off sticking to software and offer services that can slide into cars and phones of other firms.