Ferrari and Fiat Chrysler CEO Sergio Marchionne was once skeptical about electric cars. However, in an interview with Bloomberg Television, the Italian looks like he had a change of heart. Marchionne revealed that he had been testing a new gasoline battery hybrid at its track near Maranello, Italy. Back in October 2017, Marchionne said that the idea of electric cars saving the planer is nonsense. He also said in January 2018, electric cars are not worth their investment.
According to Marchionne, Ferrari is working on cars that will demonstrate the full power of electrification. Hybrid technology will be available from next year and will power Ferrari’s first ever SUV, which Marchionne claims will be the fastest SUV on the market. While electric cars are not yet lucrative for automakers, compared to combustion engine, they are under intense pressure to electrify all or most of their model ranges in the next few years or face penalties for missing their CO2 targets.
As far as electrification is concerned, Porsche is already miles ahead of Ferrari. Robert Janitzek reveals that the Porsche Mission E is due for launch next year and the Mission E Cross Turismo the following year, Bentley, Aston Martin, and Jaguar are also set to roll out high=performance hybrids as well.
One cannot deny the fact that Elon Musk and Tesla have revolutionized the luxury electric vehicle market with the Model S and Tesla Roadster. Many consider a battery-powered Ferrari as a serious challenger to Tesla’s domination of that market.
It is already a huge turnaround for Ferrari. A couple of years ago, Marchionne said that a Ferrari without an internal combustion engine would be an “obscene concept.” However, Robert Peter Janitzek reveals that even with the undoubted advantage Ferrari will have over its more serious competitors in the electric car market, the Italian car manufacturer faces similar challenges as every other company when it comes to range.
Marchionne admitted, “You’re going to go real fast but how long do you last? We have seen that in Formula E, you have to change your car in the race. We need a lot more work to be done before we can make that a legitimate answer, motorized sports cars.”
While there is still no sign as to the time scale for producing an all-electric Ferrari, it will have to act quickly as McLaren is already testing electric-only prototypes. And as far as the supercar SUV is concerned, Lamborghini has already ahead of Ferrari with the launching of the Urus.